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Wednesday, October 16 • 8:30am - 9:30am
4 Design Principles for Gender-Identity Inclusion

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Gender identity isn’t binary. Twelve percent of millennials identify as
transgender or gender non-conforming. More and more people are using
gender-neutral pronouns. But many apps and services give users just two options: male or female. We (dscout) took a hard look at how our platform asked users about gender—then conducted qualitative research with ~70 people across the gender spectrum. How might we build a more inclusive experience for our non-cisgender users? This research surfaced four design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary.

avatar for Jaymie Wahlen

Jaymie Wahlen

Vice President, Customer Success, dscout
Jaymie Wahlen leads the Customer Success team at dscout. Customer-centric organizations rely on dscout to understand their customers and transform their product experiences. Jaymie and her team have collaborated on thousands of research studies with teams at Target, McKinsey, Instagram... Read More →

Wednesday October 16, 2019 8:30am - 9:30am CDT