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Wednesday, October 16 • 2:00pm - 2:50pm
How to Sell Your EdTech Product/Service to Schools FULL

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Edtech products/services are hard to sell to schools! How do you get in front of the right decision-maker? When does a "freeium model" work? What are some "best practices" that startups have learned? Learn about the ins-and-outs of selling to schools from our expert panel: an edtech founder, a veteran school administration buyer and a marketing professional.

avatar for Carlos Seoane

Carlos Seoane

CEO & Founder, Extempore

avatar for Eric Schneider

Eric Schneider

President and Co-founder, InnovateK12!
 Eric Schneider started his career in education as a high school English teacher at Patrick Henry High School in Minneapolis Public Schools, and also served as a curriculum specialist and an assistant principal at Washburn High School. He served most recently as the Associate Superintendent... Read More →
avatar for Extempore


Extempore allows world language and ELL teachers to develop students' reading, writing, listening, speaking, and cultural skills in the target language. Accessible on all devices, Extempore facilitates daily tasks and formal assessments, creating more opportunities for students to... Read More →
avatar for Jenni Norlin-Weaver, EdD

Jenni Norlin-Weaver, EdD

Vice President, Education Program Management, Data Recognition Corporation
avatar for Andy Frost

Andy Frost

VP, Assessment Products at Renaissance Learning

Wednesday October 16, 2019 2:00pm - 2:50pm CDT
Glen Nelson Center