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Wednesday, October 16 • 2:00pm - 3:00pm
Experiential Marketing: Leveraging a Launch to Make a Splash with Your Brand

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Join us to learn strategies and best practices for making the most of an event or activation to launch your brand or new product to the public. At this interactive session, Michaella Holden of Lucent Blue Events, will share best practices for experiential marketing, as well as tips and tricks for using technology to expand the life of your event and reach a broader audience. She’ll then lead an exercise to help you develop concepts for an event that’s right for your business. Come for inspiration and leave with concrete ideas for illuminating your brand.

avatar for Michaella Holden

Michaella Holden

Founder & Principal Producer, Lucent Blue Events
I am an event producer and experiential marketing strategist with a passion for collaborating with ambitious movers-and-shakers who like to think outside of the box.

Wednesday October 16, 2019 2:00pm - 3:00pm CDT
WeWork Capella Tower - 39th Floor