You need a Twin Cities Startup Week Ticket to register for events.

If an event is listed as "*EXTERNAL REGISTRATION REQUIRED*" you must visit that event’s external registration page to secure your spot.
Back To Schedule
Tuesday, October 15 • 11:00am - 12:30pm
Smart Smarketing: Aligning Marketing and Sales to Build Healthy Revenue at Every Stage of Growth

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Whether you’re preparing for a new venture launch, or getting ready to rocket to next-level growth for your established business, one thing is true: you need sales and marketing to be working in harmony to tell your story, engage buyers and employees with your brand, and turn customers into long-term fans.

Smarketing (sales + marketing) is the fuel that keeps revenue fires burning, but there is no single formula for smarketing success. The amount and type of smarketing that you need will vary based on your business model and stage.

Join us for a panel conversation featuring sales and marketing leaders who are actively navigating growth at various stages, from start-up to mid-sized business. Learn how these leaders are finding success by helping sales and marketing teams align from the big picture to day-to-day tactics.

Whether you’re starting up or scaling up, this panel conversation is for you. We’ll be diving deep with these smarketing leaders on topics including:

- What sales reps and marketers actually want
- Why content is everything (and what kind of content works best)
- The changing role of marketing in support of the client journey
- The most common friction points between marketing and sales (and how to solve them)
- Being an effective revenue leader: what your team needs from you
Smarketing pitfalls, disasters and lessons learned

As an attendee of this session, you can expect a candid, pull-back-the-curtain, authentic conversation - with ideas that you can put into action right away.

See you there!

avatar for Jennifer Zick

Jennifer Zick

Founder and CEO, Authentic Brand

avatar for Elli Rader

Elli Rader

VP Client Services, GoKart Labs
avatar for Mickeli Bedore

Mickeli Bedore

Founder and Sales, Coffee & Closers + NetSuite
Mickeli is a sales entrepreneur who has spent the past decade ranked in the top 1-3% as a top performing sales star for some of the biggest tech companies in the world. In tandem he has launched 4 companies, his most recent, a media company that hosts Coffee&Closers which to date... Read More →
avatar for Amy Green

Amy Green

VP Marketing, Code42
avatar for Chris Knutson

Chris Knutson

Co-Founder & CEO, TeamGenius

Tuesday October 15, 2019 11:00am - 12:30pm CDT
WeWork Uptown