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Thursday, October 10 • 8:00am - 8:45am
Branding and Trademarks for Startups FULL

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This event will provide practical education to entrepreneurs regarding branding and trademarking for their startups. It will dispel myths and include hands on advice regarding steps entrepreneurs can take themselves to pick a good trademark before they engage a lawyer. The event will provide a brief introduction to trademarks and discuss what kind of startups would benefit from a trademark strategy. It will also discuss when to spend money on trademarking and when to postpone or avoid spending. We will educate participants on how to pick a strong trademark and clear it, and whether and why to obtain state or federal trademark registration. We will discuss the general costs of the trademark clearance and registration process. We will also show participants free on line resources they can take advantage of to educate themselves and to assist them in picking a good trademark. The participants will come out of the sessions with a practical understanding of how trademarks might apply to their startup and the initial steps they can take to pursue a trademark strategy that is cost effective and appropriate for their startup.

avatar for Larry Fox

Larry Fox

Attorney, Avisen Legal, P.A.
Larry Fox is an accomplished business lawyer with over 20 years of experience putting together deals and acting as a trusted adviser to his clients. He has represented a broad range of companies from startups to Fortune 500’s. Larry works on a wide variety of matters including complex... Read More →

Thursday October 10, 2019 8:00am - 8:45am CDT
AT&T Tower