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Wednesday, October 16 • 1:00pm - 3:00pm
Introduction To Google Analytics FULL

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Google Analytics is a vital tool today for any business or digital venture. It can be leveraged multiple ways to gain understanding of a website’s performance, customer behavior, and identifying opportunities.
Whether you are new to data analytics, new to using Google Analytics, or need to learn more about leveraging your current Google Analytics account, this event is for you!
This high impact session is designed to give you an understanding of how you can report on site performance by looking at website traffic, content, users, and conversions.
Learn about the basics of data collection and verify that your website is collecting data correctly. Time to start looking at your business with data and analytics!

  • Intro
  • Understanding Data
We’ll start with a background in data analysis and the many benefits for the modern business.
  • Google Analytics Setup
You’ll learn how to properly setup your account, tracking ID, and ensure your site is setup for success.
  • Audience Reports
You’ll understand your website visitors – geographics, device usage, and user engagement.
  • Acquisition Reports
You’ll get an overview of the different types of traffic and channels that bring users to your site.
  • Behavior Reports
You’ll learn about the content on your site and how it performs.
  • Conversion Reports
You’ll learn about different types of goals, setting up goals, and learning how to measure key performance indicators.
  • Q&A 
  • End 

avatar for Zack Olson

Zack Olson

Founder, The Marketing Ref
Zack Olson is The Marketing Ref. He is an expert digital marketing veteran, agency owner, and marketing coach. Zack is a certified Google Partner and Trainer. A data-first marketer and believer in analytic-based decisions in today’s connected economy. Oh, and he's nice.At Forward... Read More →

Wednesday October 16, 2019 1:00pm - 3:00pm CDT