This event is for leaders, team members, investors, and anyone that wants a well rounded understanding of marketing. Learn some of the key concepts and industry lingo around marketing in today's connected economy. How to speak intelligently about the efforts that marketers engage with so you know what's going on, what's possible, how to get feedback, and how to build buy-in.
AgendaLet's talk about the 3 C's, the 4 P's, MQL's, and MA
How does your marketing team find them? What is the buyer journey? Where can you learn about your customers?
How do you define direct vs indirect competitors? How can you monitor their efforts?
Welcome to the age of digital marketing, everything can be measured, so what should you measure? Know what's possible and which metrics to avoid and ignore and which ones to pay attention to.
