Loading…
You need a Twin Cities Startup Week Ticket to register for events.

If an event is listed as "*EXTERNAL REGISTRATION REQUIRED*" you must visit that event’s external registration page to secure your spot.
Tuesday, October 15 • 1:00pm - 2:00pm
From Idea to Identity: How Branding Plays a Crucial Role From the Very Start FULL

Log in to save this to your schedule and see who's attending!

Feedback form is now closed.
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

 You have an idea, now what? Giving yourself an identity, a voice and a place in the space you want your brand to thrive in is among the first steps in your go-to-market strategy. What do successful entrepreneurs and proven innovators in the start-up space have to say about selling your idea to customers and giving them something they can't live without? Ultra Creative will lead the conversation joined by Cari Mosher, Brand Design Manager at General Mills, and Sam and Peter Blankenship, founders of medical device company Streamline and Wahi Nutrition. This panel of start-up, brand design, marketing and design experts will talk about why branding is an essential step in creating your brand.

If you park on Main Street and enter the Riverplace building via one of its two entrances off of Main Street, walk to the glass elevators and go up to floor 4. If you park in the Riverplace Garage (98 2nd Street Southeast, Minneapolis MN 55414), walk to the main atrium of the building and find the glass elevators and take them up to floor 4. There is no other way (elevators or staircase) to get to Ultra Creative except for the glass elevators in the atrium of the Riverplace building. If you get lost, call us at 612.378.0748.

Moderators
avatar for Ty Tonander

Ty Tonander

Ty J. Tonander is a Managing Partner and VP of Brand Design for Ultra Creative. He has been in the creative industry for over 18 years leading numerous redesigns and innovation projects for companies such as General Mills, Starbucks, Amazon, Mars, Pernod Ricard, Foster Farms, Georgia... Read More →

Speakers
avatar for Sharon Gorney

Sharon Gorney

A former Peace Corps Volunteer turned brand advocate, Sharon has been building brands alongside some of the top marketers in the country for more than 30 years. As the VP of Brand Strategy at Ultra Creative, Sharon feels lucky that she gets to collaborate on exciting creative projects... Read More →
avatar for Kyle Jensen

Kyle Jensen

Kyle Jensen is a managing partner and VP Design Director at Ultra Creative in Minneapolis. Over his 25-year career, he’s worked on iconic brands like Cheerios, Hershey’s and Amazon’s food brands as well as start-up brands like Hot Dang Grain Burgers, Wahi Water and Cru Rowing... Read More →
avatar for Sutasinee Seitz

Sutasinee Seitz

Sutasinee Seitz is the Design Director at Ultra Creative in Minneapolis. She has been in the creative field for 16 years both in Bangkok, Thailand and the USA. Specializing in branding, packaging and illustration, her award-winning work has been recognized by The One show, How Magazine... Read More →
avatar for Cari Mosher

Cari Mosher

Cari Mosher is the Brand Design lead at General Mills. Over her 27+ year career, she has led package design and innovation projects on iconic beloved brands like Cheerios, Yoplait, Betty Crocker & Pillsbury. A graphic designer by degree, Cari has seen the role of design shift dramatically... Read More →
avatar for Peter Blankenship

Peter Blankenship

Sam and Peter Blankenship founded medical device company Streamline Inc. in 2007 and was later acquired by  Medovex Corp. in 2015.  Post acquisition, they headed Product Development for Medovex Corp.   In 2018, they founded Wahi Nutrition to make supplementing your diet easier... Read More →
avatar for Sam Blankenship

Sam Blankenship

Sam and Peter Blankenship founded medical device company Streamline Inc. in 2007 and was later acquired by  Medovex Corp. in 2015.  Post acquisition, they headed Product Development for Medovex Corp.   In 2018, they founded Wahi Nutrition to make supplementing your diet easier... Read More →


Tuesday October 15, 2019 1:00pm - 2:00pm
Riverplace 43 Main Street SE, Suite 430, Minnapolis MN 55414

Attendees (85)


Waitlist (29)