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avatar for Aneela Idnani

Aneela Idnani

HabitAware
Cofounder & President
Minneapolis, MN


Aneela Idnani is Cofounder & President of HabitAware. Aneela co-invented Keen2, a smart bracelet and app system to empower people with compulsive hair pulling, skin picking and nail biting to take control and shift to healthier stress-relieving behaviors. HabitAware is a TIME Magazine Best Invention and holds research grant awards from the National Institute of Mental Health and National Science Foundation.Having grown up struggling with hair pulling disorder, Aneela is now an outspoken mental health advocate, author & TEDx speaker raising awareness of these very common yet unknown conditions. She serves on the advisory boards of LaunchMN, BetaMN and the International OCD Foundation (IOCDF) Twin Cities Chapter. Visit habitaware.com to learn more.